www.crystalgorham.com

Tag: Brand

Articles

This Ice Cream Brand Lost a $24 Million Lawsuit Over Copying a Rival’s Pastel Colors. It Just Filed for Bankruptcy.

Post author By crystalg
Post date August 20, 2026

Entrepreneur – Latest…

Tags Bankruptcy, Brand, Colors, copying, Cream, filed, Just, lawsuit, lost, million, Over, Pastel, Rivals, this

Articles

Bashing AI data centers makes its way into brand marketing with new Jason Kelce ad

Post author By crystalg
Post date August 19, 2026

Business Insider Business Insider…

Tags bashing, Brand, Centers, Data, into, Jason, Kelce, Makes, Marketing

Articles

Is this $450 laptop from an unknown brand too good to be true?

Post author By crystalg
Post date August 8, 2026

Tags $450, Brand, from, Good, laptop, this, True, Unknown

Articles

Playing It Safe For Your Brand Reputation Is Actually Hurting Your Bottom Line — Here’s Why You Need to Test New Ideas Publicly

Post author By crystalg
Post date July 26, 2026

Entrepreneur – Latest…

Tags Actually, Bottom, Brand, Here's, hurting, ideas, Line, Need, Playing, publicly, reputation, safe, test

Articles

Are You Trustworthy? Why the Most Valuable Asset in Business Is Your Personal Brand

Post author By crystalg
Post date July 2, 2026

Entrepreneur – Latest…

Tags asset', Brand, business, most, personal, Trustworthy, Valuable

Articles

This 56-Year-Old Had ‘Zero Experience’ as a Founder. Here’s How She Grew a $100 Million Brand With a Cult Following.

Post author By crystalg
Post date July 1, 2026

Entrepreneur – Latest…

Tags ‘Zero, $100, 56YearOld, Brand, Cult, Experience, following, Founder, Grew, Here's, million, this

Articles

Your Brand Will Be Invisible in AI Search If You’re Not Showing Up on These 8 Channels

Post author By crystalg
Post date June 30, 2026

Entrepreneur – Latest…

Tags Brand, channels, Invisible, search, Showing, These, You're

Articles

Customers Aren’t Looking for a Discount — They’re Looking for a Brand They Can Believe in. Here’s How to Become One.

Post author By crystalg
Post date June 27, 2026

Entrepreneur – Latest…

Tags ‘Looking, aren't, Become, Believe, Brand, Customers, discount, Here's, One', They, They're

Articles

I’ve Managed Dozens of Brand Campaigns in the Last Few Months — These 3 Tactics Quietly Outperform Everything Else

Post author By crystalg
Post date June 27, 2026

Entrepreneur – Latest…

Tags Brand, Campaigns, dozens, Else, Everything, I've, last, Managed, months, Outperform, Quietly, tactics, These

Articles

Your Buyers Are Already Using AI Search — Here’s How You Make Sure Your Real Estate Brand Is on the First Page

Post author By crystalg
Post date June 20, 2026

Entrepreneur – Latest…

Tags 'real', Already, Brand, buyers, Estate, First, Here's, Page, search, Sure, Using

Articles

Everyone Has Access to AI Now. Here’s What Will Actually Make Your Brand Stand Out.

Post author By crystalg
Post date June 18, 2026

Entrepreneur – Latest…

Tags Access, Actually, Brand, Everyone, Here's, Now', Out', stand

Articles

How a Well-Handled PR Crisis Can Make Your Brand Stronger Than Before

Post author By crystalg
Post date June 18, 2026

Entrepreneur – Latest…

Tags Before, Brand, Crisis, stronger, Than, WellHandled

Articles

After resurrecting an iconic PC brand, Commodore is getting into flip phones

Post author By crystalg
Post date June 16, 2026

Tags 'Getting, After, Brand, Commodore, flip, Iconic, into, phones, resurrecting

Articles

Why Great Products Still Fail — What I Learned After Building a Multi-Million-Dollar Brand

Post author By crystalg
Post date June 13, 2026

Entrepreneur – Latest…

Tags After, Brand, Building, Fail, Great, Learned, MultimillionDollar, Products, Still

Articles

Your AI-Powered Customer Service Is Quietly Destroying Brand Trust. Here’s What Needs to Change.

Post author By crystalg
Post date June 2, 2026

Entrepreneur – Latest…

Tags 'destroying', AIpowered, Brand, Change, customer, Here's, Needs, Quietly, service, trust

Articles

How Executives Can Take Control of Their Leadership Brand Before the Market Defines It for Them

Post author By crystalg
Post date June 2, 2026

Entrepreneur – Latest…

Tags Before, Brand, Control, defines, Executive's, Leadership, Market, Take, Their, Them

Articles

Your Contractors Represent Your Brand. Are You Treating Them That Way?

Post author By crystalg
Post date May 30, 2026

Entrepreneur – Latest…

Tags Brand, Contractors, represent, Them, Treating

Articles

Radical Transparency Is the New Competitive Advantage. Here’s How It Can Strengthen Your Brand From the Inside Out.

Post author By crystalg
Post date May 19, 2026

Entrepreneur – Latest…

Tags Advantage, Brand, Competitive, from, Here's, inside, Out', Radical, strengthen, Transparency

Articles

What Your Domain Name Is Quietly Saying About Your Brand Before You Do

Post author By crystalg
Post date May 15, 2026

Entrepreneur – Latest…

Tags About, Before, Brand, Domain, name, Quietly, Saying

Articles

Dell and RAMageddon are watering down the Alienware brand

Post author By crystalg
Post date May 14, 2026

Tags Alienware, Brand, Dell, Down, RAMageddon, Watering

Articles

Why Q2 Is the Most Overlooked Opportunity to Fix Your Brand Strategy

Post author By crystalg
Post date May 14, 2026

Entrepreneur – Latest…

Tags Brand, most, opportunity, Overlooked, strategy

Articles

How to Build Brand Authenticity the Right Way — and Ensure Customers Feel It at Every Touchpoint

Post author By crystalg
Post date May 13, 2026

Entrepreneur – Latest…

Tags authenticity, Brand, Build, Customers, Ensure, Every, Feel, Right, Touchpoint

Articles

Why Your Brand Needs to Start Using Real Photos, Not Generic Imagery

Post author By crystalg
Post date May 6, 2026

Entrepreneur – Latest…

Tags 'real', Brand, generic, imagery, Needs, PHOTOS, Start, Using

Articles

5 Ways to Get Your New Brand Into AI Search Results

Post author By crystalg
Post date April 24, 2026

Entrepreneur – Latest…

Tags 'Results', Brand, into, search, Ways

Articles

Forget Follower Counts — If Your Audience Isn’t Interacting, Your Brand Is Just an Expensive Illusion

Post author By crystalg
Post date April 22, 2026

Entrepreneur – Latest…

Tags Audience', Brand, counts, Expensive, Follower, forget, Illusion, interacting, Isn't, Just

Articles

How to Rebuild Brand Trust After a PR Crisis

Post author By crystalg
Post date April 21, 2026

Entrepreneur – Latest…

Tags After, Brand, Crisis, rebuild, trust

Articles

The Right Way to Build an Online Community Around Your Brand

Post author By crystalg
Post date April 15, 2026

Entrepreneur – Latest…

Tags Around, Brand, Build, Community, Online, Right

Articles

FTC pushes ad agencies into dropping brand safety rules

Post author By crystalg
Post date April 15, 2026

Tags agencies, Brand, Dropping, into, pushes, rules, safety

Articles

How to Build a Personal Brand That Speaks Louder Than Your Resume

Post author By crystalg
Post date April 13, 2026

Entrepreneur – Latest…

Tags Brand, Build, louder, personal, Resume, Speaks, Than

Articles

‘Human-Verified’ Is the New Gold Standard for Trust. Here’s How to Govern AI Before It Damages Your Brand.

Post author By crystalg
Post date March 16, 2026

Entrepreneur – Latest…

Tags ‘HumanVerified’, Before, Brand, damages, Gold, Govern, Here's, Standard, trust

Articles

Trying to Build Brand Recognition? Here’s a Shortcut You’ll Wish You’d Known Sooner.

Post author By crystalg
Post date March 14, 2026

Entrepreneur – Latest…

Tags Brand, Build, Here's, Known, recognition, shortcut, Sooner, Trying, Wish, You'd, You'll

Articles

We’re in a Trust Recession — and Brand Ambassadors Are Your Secret Weapon for Surviving It

Post author By crystalg
Post date March 12, 2026

Entrepreneur – Latest…

Tags Ambassadors, Brand, Recession, Secret, Surviving, trust, weapon, Were

Articles

They Used an Impulsive But Smart Strategy to Turn Their Small Business Into a Cult Brand

Post author By crystalg
Post date March 10, 2026

Entrepreneur – Latest…

Tags 'impulsive', Brand, business, Cult, into, Small, Smart, strategy, Their, They, Turn, used

Articles

Upgrade Your Brand Images with This Easy-to-Use AI Editing Tool

Post author By crystalg
Post date February 14, 2026

Entrepreneur…

Tags Brand, EasyToUse, editing, images, this, tool, Upgrade

Articles

I tested nearly every silk pajama brand to find the best sets that are actually washable

Post author By crystalg
Post date February 9, 2026

Business Insider Business Insider…

Tags Actually, Best, Brand, Every, Find, nearly, Pajama, Sets, Silk, Tested, washable

Articles

Professional Photo Editing on the Go: Elevate Your Brand Image

Post author By crystalg
Post date February 8, 2026

Entrepreneur…

Tags Brand, editing, Elevate, image, Photo, Professional

Articles

Local Markets Resisting Your Global Brand? Here’s What You’re Missing.

Post author By crystalg
Post date February 5, 2026

Entrepreneur…

Tags Brand, Global, Here's, Local, markets, missing, Resisting, You're

Articles

How This Founder Turned ‘Dry January’ Into a Year-Round Movement — And Built America’s #1 Non-Alcoholic Beer Brand

Post author By crystalg
Post date February 4, 2026

Entrepreneur…

Tags 'dry, America's, Beer, Brand, Built, Founder, into, January, Movement, NonAlcoholic, this, turned, yearround

Articles

5 Easy Ways to Build a Magnetic Personal Brand People Can’t Ignore

Post author By crystalg
Post date January 28, 2026

Entrepreneur…

Tags Brand, Build, can't, Easy, ignore, magnetic, people, personal, Ways

Articles

I Hid Behind My Brand for a Decade. Here’s How I Unlocked Real Growth When I Became the Face of It.

Post author By crystalg
Post date January 23, 2026

Entrepreneur…

Tags 'real', Became, Behind, Brand, decade, Face, growth, Here's, Unlocked

Articles

He Started Making His Favorite Game Day Snack at Home. Now, His Brand Is Growing Fast.

Post author By crystalg
Post date January 6, 2026

Entrepreneur…

Tags Brand, Fast, Favorite, Game, Growing, Home, Making, Snack, Started

Articles

Free Webinar | January 28: How to Build a Personal Brand That Grows Your Business

Post author By crystalg
Post date January 5, 2026

Entrepreneur…

Tags Brand, Build, business, free, grows, January, personal, Webinar

Articles

Why Young Entrepreneurs Are Flocking to Franchising — and What It Means for Your Brand

Post author By crystalg
Post date December 31, 2025

Entrepreneur…

Tags Brand, Entrepreneurs, Flocking, Franchising, means, Young

Articles

How I Built a Nationally Recognized Brand in a Niche Market By Welcoming Competition, Not Fighting It

Post author By crystalg
Post date December 31, 2025

Entrepreneur…

Tags Brand, Built, competition, Fighting, Market, nationally, niche, recognized, Welcoming

Articles

Stop Posting Dull Photos. This $20 App Can Level Up Your Brand.

Post author By crystalg
Post date December 26, 2025

Entrepreneur…

Tags Brand, dull, level, PHOTOS, Posting, stop, this

Articles

Don’t Ignore Skeptics — Here’s How You Can Make Them Your Biggest Brand Advocates

Post author By crystalg
Post date December 23, 2025

Entrepreneur…

Tags Advocates, Biggest, Brand, Don’t, Here's, ignore, skeptics, Them

Articles

Want to Refresh Your Brand? Here’s the Crucial Step You Need to Take First.

Post author By crystalg
Post date December 15, 2025

Entrepreneur…

Tags Brand, crucial, First, Here's, Need, Refresh, step, Take, Want

Articles

Why Brand Mentions in AI Are Becoming a Business Metric

Post author By crystalg
Post date December 9, 2025

Entrepreneur…

Tags Becoming, Brand, business, Mentions, metric

Articles

I never expected to sell pencils. The brand I’ve built has grown into a $1.7 million sustainability business.

Post author By crystalg
Post date December 1, 2025

Business Insider Business Insider…

Tags 'Grown, $1.7, Brand, Built, business, expected, I've, into, million, Never, pencils, sell, Sustainability

Articles

How to Know When It’s Time to Evolve Your Brand — and How to Do It Right

Post author By crystalg
Post date November 26, 2025

Entrepreneur…

Tags ‘Evolve’, Brand, It's, Know, Right, Time

Articles

Can This Cheeky Fashion Brand Impress Investors in Just 60 Seconds?

Post author By crystalg
Post date November 19, 2025

Entrepreneur…

Tags 'Fashion, Brand, cheeky, Impress, Investors, Just, seconds, this

Articles

Sky Sports killed off its female-focused Halo brand after just three days

Post author By crystalg
Post date November 16, 2025

Tags After, Brand, Days, FemaleFocused, Halo, Just, killed, Sports, Three

Articles

Free Webinar | November 19: Rise Above the Noise: How to Build Your Personal Brand to Grow Your Business

Post author By crystalg
Post date November 11, 2025

Entrepreneur…

Tags Above, Brand, Build, business, free, grow, Noise, November, personal, Rise, Webinar

Articles

In the Controversial World of Performance Aids, One Brand Is Betting Less Is More

Post author By crystalg
Post date November 11, 2025

Entrepreneur…

Tags AIDS, betting, Brand, Controversial, Less, More, Performance, World

Articles

How the CEO of Hyundai North America Is Steering the Global Auto Brand Through Crisis, Uncertainty and Change

Post author By crystalg
Post date November 5, 2025

Entrepreneur…

Tags America, Auto, Brand, Change, Crisis, Global, Hyundai, North, steering, through', uncertainty

Articles

Mott & Bow’s men’s underwear are just as comfortable as you’d expect from a brand famous for its soft jeans and tees

Post author By crystalg
Post date November 2, 2025

Business Insider Business Insider…

Tags Bows, Brand, Comfortable, expect, Famous, from, Jeans, Just, Men’s, Mott, soft, Tees, underwear, You'd

Articles

Easily Bring Studio-Level Quality Images to Your Brand Content with This $80 Bundle

Post author By crystalg
Post date October 26, 2025

Entrepreneur…

Tags Brand, Bring, Bundle, Content, Easily', images, Quality, StudioLevel, this

Articles

He Lost His Job and Quickly Started a Side Hustle — Now This ‘Queer Eye’ Star Heads Up a Major Brand

Post author By crystalg
Post date October 23, 2025

Entrepreneur…

Tags Brand, eye', Heads, Hustle, lost, major, Queer, quickly, Side, star, Started, this

Articles

Selena Gomez Says Taylor Swift’s One-Sentence Business Advice Helped Her Create a Billion Dollar Brand

Post author By crystalg
Post date October 16, 2025

Entrepreneur…

Tags Advice, billion, Brand, business, Create, Dollar, Gómez, Helped, OneSentence, Says, Selena, Swift's, Taylor

Articles

This Founder Lost Control of Her Cult-Favorite Brand — Here’s How She’s Making a Bold Comeback

Post author By crystalg
Post date October 14, 2025

Entrepreneur…

Tags bold, Brand, Comeback', Control, CultFavorite, Founder, Here's, lost, Making, She's, this

Articles

She Started a Business That Broke the Mold for NYC Cafés — And Grew It Into a Multi-City Brand

Post author By crystalg
Post date October 2, 2025

Entrepreneur…

Tags Brand, broke, business, Cafes, Grew, into, Mold, Multicity, Started

Articles

Loyalty Is the New Brand Currency — Why Storytelling Beats Out Advertisements

Post author By crystalg
Post date October 2, 2025

Entrepreneur…

Tags Advertisements, Beats, Brand, currency, loyalty, Storytelling

Articles

Don’t Let Silence Become Your Loudest Statement During a Crisis: Take Urgent Control or Lose Your Brand

Post author By crystalg
Post date October 1, 2025

Entrepreneur…

Tags Become, Brand, Control, Crisis, Don’t, During, lose, loudest, Silence, Statement, Take, Urgent

Articles

Use These 5 Drivers to Make People Actually Care About Your Brand

Post author By crystalg
Post date September 30, 2025

Entrepreneur…

Tags About, Actually, Brand, Care, Drivers, people, These

Articles

Your Brand Needs to Be Easily Recognizable — Here’s Why

Post author By crystalg
Post date September 27, 2025

Entrepreneur…

Tags Brand, Easily', Here's, Needs, recognizable

Articles

Brand New $1 Million Yacht Sinks Seconds After Hitting the Water for the First Time, Video Shows

Post author By crystalg
Post date September 6, 2025

Entrepreneur…

Tags After, Brand, First, hitting, million, seconds, shows, Sinks, Time, Video, Water, YACHT

Articles

How One Man Conquered the World’s Toughest Peaks — and Built a Brand Every Founder Should Study

Post author By crystalg
Post date August 28, 2025

Entrepreneur…

Tags Brand, Built, Conquered, Every, Founder, Peaks', Should, Study, Toughest, World's

Articles

AI Will Define Your Brand If You Don’t — Here’s How to Take Control

Post author By crystalg
Post date August 21, 2025

Entrepreneur…

Tags Brand, Control, define, Don’t, Here's, Take

Articles

Your Brand Deserves Better Images, So Get Them for $20 with This Photo-Editing App

Post author By crystalg
Post date August 16, 2025

Entrepreneur…

Tags Better, Brand, Deserves, images, photoediting, Them, this

Articles

You’re Not Being Replaced By AI — You’re Being Exposed. Here’s How to Make Your Brand Bulletproof

Post author By crystalg
Post date August 14, 2025

Entrepreneur…

Tags Being, Brand, Bulletproof, exposed, Here's, replaced, You're

Articles

Her Self-Funded Brand Hit $25 Million Revenue Last Year — And 3 Secrets Keep It Growing Alongside Her ‘Mischievous’ Second Venture: ‘Entrepreneurship Is a Mind Game’

Post author By crystalg
Post date July 29, 2025

Entrepreneur…

Tags 'SelfFunded', alongside, Brand, Entrepreneurship, Game, Growing, Keep, last, million, Mind, Mischievous, revenue, Second, Secrets, Venture, year

Articles

Benefit From Strong Brand Awareness with a Moe’s Southwest Grill Franchise

Post author By crystalg
Post date July 28, 2025

Entrepreneur…

Tags Awareness, benefit, Brand, Franchise, from, Grill, Moe's, Southwest, Strong”