Categories Articles I’m a marketer who fell into the ‘empire-building’ trap. Now I know a bigger head count doesn’t mean better marketing. Post author By crystalg Post date August 26, 2026 Business Insider Business Insider Tags 'I'm, ‘empirebuilding’, Better, Bigger, count, Doesn't, fell, head, into, Know, Marketer, Marketing, Mean, Trap ← Your Company Uses AI. That Doesn’t Make It AI-Native. Here’s the Difference. → Had A Sleepless Night? Study Suggests Exercising Protects Memory As Much As A Nap